Project Truffle

We are a collective group of lovely peeps that want to make a difference. We're currently working on a development project to launch a site that we hope will make finances more understandable for the masses and ultimately save people money. We're sick of big corporate financial comparison sites that only show half the picture, we're web folks that want to create a community where people's best interests really are what matters.

This blog is where we'll be sharing our learnings along the way of the launch process and as we introduce new features post-launch. This really is the space that you should watch!

Social Media


Listen and Learn

Tuesday, January 12th, 2010

How do you spread the word when the least sexy word in the diary is banking… well not literally… probably cleaning, but still!

When I came to looking at how we were going to market the site, one thing was apparently clear – we didn’t and never would want to be one of those big corporates with the cheesy TV ads. We’re not trying to make a quick buck, we’re looking to make the industry a better place for everyone. That’s why social media fits so well with our brand – it’s built by the people for the people, it’s in our DNA.

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Call It What You Like

Thursday, November 12th, 2009

Most would call it Social Media but to be honest, I’m kind of tiring of that phrase now – banded around when in actual fact all that people mean is setting up a Twitter account and Facebook page. Anyway, whatever you like to call it, online marketing is my bag, it’s what gets me up in the morning and keeps me ticking throughout the day.

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Latest Comment

“We had a very similiar situation whilst designing the EmptyLemon idea. The most horrifying part of the whole process is waiting to find out if your research is accurate and people actually share your visions. Look forward to finding out what you are up to...” said Will

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